New Content within ReferenceUSA: New Business Database

From InfoGroup (ReferenceUSA):

A Quick Overview:

infoUSA’s New Business Database includes new businesses that have formed within the last two years from across the United States.  The database is collected from Secretaries of State, County Courthouses, Utility Providers, Departments of Revenue, Departments of Taxation, local business and legal journals and other sources that record new business transactions. The information is gathered electronically through e-mail, bulletin boards and magnetic media, manually through the compilation of printed sources and directly by regular visits to local courthouses. Phone numbers are available on approximately 50% of the database; those with phone numbers are also processed through telephone verification.

A Little More Detail:

The infoUSA New Business Database is a rolling 24 month file containing data from over 300 hardcopy and electronic sources.  Our freshest and most frequent feeds are coming to us through a utility data provider who reports to us connections and disconnections daily.  These records possess an unprecedented speed-to-market rate, which is typically 2 days from the discovery date.  Keep in mind that utilities are usually set up prior to hiring, purchasing, and all other transactions needed for their first day of business.  Every record coming from our utility source has a phone number.

Our data also consists of state, county, and municipal filings driven by applications for licenses, tax permits, incorporations, DBAs, etc.  This information comes to us monthly, weekly, and daily through various channels including electronic sources, printed reports, and in some cases, through regular personal courthouse visits.  Other sources include business journals, newspapers, and press releases.  These businesses typically reach the New Business Database within 2-4 weeks of data receipt.  About 13% have phone numbers.

All sources are brought together and made available as “hot leads” to our customers.  The raw data is then passed through address standardization, company name standardization, de-duplication, and matched against our file of existing businesses.  Those with phone numbers are called to verify their status as a new business as well as confirm firmographic information previously gathered.  This process takes an additional 2-3 weeks and produces a highly qualified new business lead.

Approximately 200,000 new business are added to the database each month; 2.6 million annually.  Available elements include Company Name, Contact Name, Address, Phone, SIC code, Employee Size, Email Addresses, and Tag Number.

Discovering a new business before anyone else does is key to many successful business plans.  Most new businesses are building overhead, inventory, and personnel for the first time and are looking for immediate and long lasting vendor relationships.  High priority needs may include office equipment, signing, telephone systems, burglar systems, software, accounting/payroll, graphic art & design, credit cards, insurance, and temporary personnel.

One thought on “New Content within ReferenceUSA: New Business Database

  1. referenceusatoday

    Christa ~ thanks for posting this! we are certain that your patrons will find this data useful. you may also be happy to hear that we have been busy producing a series of tutorials on Best Practices using ReferenceUSA – you can find these on YouTube by subscribing to the ReferenceGroup channel.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s